Education
Arts, Literature, and Communication pre-university program
John Abbott College
I have experience in using my imagination and thinking critically. I specialize in writing, but also have a basic understanding of cameras, video editing, and acting.
Honours in English and Creative Writing
Concordia University
I have a deep understanding of the English language and the knowledge and skills needed to write clear, effective, compelling, and engaging content for audiences.
Minor in Professional Writing
I have skills and experience in a variety of forms used in the professional field, such as editing and copy editing, creating content for websites, social media, blog articles, and product descriptions.
Experience
Nathon Kong
Content Creation
I have written engaging blog posts about Nathon Kong's values, products, news, and fashion trends using Google Keyword Planner to improve SEO and drive website traffic. I tracked the performance of pages using Google Analytics and made improvements where necessary. I formatted text, hyperlinks, and images using Shopify.
Newsletters
For Nathon Kong, I created newsletters on Mailchimp's platform, crafting call to actions for the purpose of generating sales.
Social Media
I organized social media accounts on all major platforms (X (formerly Twitter), Instagram, two LinkedIn accounts, two Facebook accounts). My job at Nathon Kong involved considering who the audience would be on each platform and what kind of content would work best for which platforms, scheduling when and where content would be published on an Excel sheet.
Skills & Expertise
My academic training has prepared me to work in all forms of professional writing:
- Editing and Copywriting
- Definitions
- Technical Descriptions
- Product Descriptions
- Technical Documents
- Web Design
- Interactive Writing
- Proposals
- Pitches
- Podcast Scripts (Writing for Speech)
- Social Media
- Blog Posts
- Advice Posts
- Featured Articles
- Creative Content
- Newsletters
- Biographies
- Press Releases
See examples of my work in my portfolio.
